New Medline.com Website Offers Faster Product Search with Highly Intuitive, User-Friendly Enhanced Features

New site increases product search performance by more than 50 percent

Monday, June 28, 2010 — Medline Industries, Inc., the nation's largest privately held manufacturer and distributor of medical supplies, today announced the launch of a new, completely redesigned and expanded company website that vastly improves the user experience for its healthcare customers. The newly revamped medline.com features improved navigation enabling direct access to key information regarding Medline products, programs and education.

"While we've refined the design, we've also improved the use of technology so users can engage directly with our content, products and services faster than ever," said Jignesh Thakkar, Medline's Director of E-Business Marketing.  "The redesigned website vastly improves the customer experience.   Visitors can now get much more information quickly and easily through expanded content, videos, product search capabilities and more."

With users accessing medline.com content more than two million times a month, a critical outcome for the redesign was to not only create an updated interactive environment for customers, but to help them find what they are looking for easier and faster.  The new site achieves this by not only increasing product search performance by more than 50 percent, but by also adding more features such as:

• 200-plus pages of fresh content that provides valuable information and resources to customers.
• Thousands of additional product images and updated descriptions
• New detailed product specification pages – in full page format
• Ability to select preferred product page views in thumbnail, column or table formats
• Filtered product category functionality to reduce product search results
• Selection categories of top products and manufacturers from the products results page.

"It is so much more user friendly. I like the options at the top (thumbnails) as to how you can view the items," said Cali Yocom of Bethany Hospice in Valdosta, GA. "I also love the pictures. It is so nice to have that when you want to get a better view of the item."

The medline.com redesign is the second major upgrade the company has made to its core group of websites.  Last month significant enhancements were added to Medline University (MU), its online resource for clinical education and product training for healthcare providers. That site (www.medlineuniversity.com) now includes free unlimited access to CE credit courses, live webinars, downloadable podcasts, real-time news feeds and innovative interactive competency tools.  Additionally, the company also recently added a free CE iPhone® and iPod Touch® app, now available for download from Apple's iTunes store.

"Medline is committed to helping customers make profitable, educated decisions through engaging, interactive experiences," said Mike Penny, Medline Chief Information Officer.  "Our focus on innovation in online interaction will continue to increase over time as we see strong results from our efforts to date."

Medline, the nation's largest privately held manufacturer and distributor of healthcare products, manufactures and distributes more than 100,000 products to hospitals, extended care facilities, surgery centers, home care dealers and agencies. Headquartered in Mundelein, IL, Medline has more than 900 dedicated sales representatives nationwide to support its broad product line and cost management services.

Over the past five years, Medline has been the fastest growing distributor of medical and surgical supplies in the U.S., serving as the primary distributor to over 450 major hospitals and health care systems. As a leading distributor, Medline offers a comprehensive array of consulting and management services encompassing the supply chain and logistics, utilization and standardization, business tools and enhanced reporting capabilities, and on-staff clinicians.

Medline has a growing network of 32 distribution centers around the country, as well as an expanding, dedicated transportation fleet with over 200 vehicles in a variety of sizes to fit customers' specific delivery needs. The fleet is equipped with the latest navigation devices for enhanced order tracking and communication.